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2020's Most Effective Eye Serums for Youthful, Refreshed Eyes

Updated 09/18/2020

We reveal the risks of cosmetic procedures + how to get long-term results for a fraction of the cost. 

With expensive, risky cosmetic procedures quickly gaining popularity, it’s becoming more acceptable to invest in these “quick fix” solutions to hide the visible signs of aging that show up around the eyes—like dark circles, puffiness, wrinkles, crow's feet, and fine lines.

But, many of these invasive procedures can come at a bigger cost—for your wallet and your health, with side effects ranging from depression and a higher risk of infection to botched jobs that leave you with permanent scarring. 

Although it can be tempting to want results overnight, our research has shown that daily use of a potent, high-quality eye serum can often be as effective as some popular treatments that need regular maintenance.

But there are hundreds of eye care products on the market, and many of them do very little to address these issues… so how do you choose the right one? 

Which Is Better: Eye Cream or Eye Serum?

Eye creams, which are known for their emphasis on moisturizing, are slowly becoming a thing of the past.

And that’s because a good eye care product should do more than simply hydrate the delicate eye area. Eye serums moisturize while also helping to smooth out fine lines, reduce puffiness, restore a youthful glow, and help rebuild firmness.

As opposed to eye creams, eye serums often also contain more potent ingredients that deeply penetrate the skin to help deliver the best results. 

For these reasons, we recommend choosing an eye serum over an eye cream.

With a quality eye serum, you’ll see:

Fewer fine lines and wrinkles
Reduced puffiness
An increase in firmness and elasticity
Brightened dark circles
A renewed youthful glow

But there are hundreds of eye serums on the market, and many of them are full of ineffective ingredients or harsh additives that can cause dryness, irritation, and even breakouts.

That’s why we put together this comprehensive list of ingredients to look for and avoid, so you can make an informed decision before making your purchase.

Ingredients to look for in an eye serum:


Made up of protein peptides that help reduce swelling and puffiness, and increase firmness.


Encourages the production of collagen in your body, which helps improve elasticity in your skin and smooths out fine lines.

Chamomile Extract

A natural ingredient that moisturizes the skin helps rejuvenate cells. It also can calm some redness or irritation.

Green Tea Extract

Often listed as Camellia Sinensis, green tea extract is known for its antioxidant properties and ability to prevent collagen breakdown.

Hyaluronic Acid or Sodium Hyaluronate

A super ingredient that increases the production of collagen and deeply moisturizes, leaving your skin looking more plump and refreshed. Sodium hyaluronate mimics hyaluronic acid for similar results.

3 Ingredients To Avoid When Choosing An Eye Serum:

  1. Parabens like methylparaben and propylparaben, are questionable cosmetic preservatives. They have often been involved in studies of cancer-causing compounds.
  2. Sulfates are a synthetic ingredient that can irritate your skin, clog pores, and cause acne. They can also strip your skin of important nutrients and oils.
  3. Petroleum is a toxic carcinogen that can block the skin from absorbing moisture and other important vitamins and minerals.

But considering what ingredients an eye serum uses it just the first step, because many skincare brands will use other methods to try to sell you a product that might not be effective... 

What Else To Look For When Buying Eye Serum 

Warning: Do NOT Rely On Amazon Reviews

  1.  This is a trap millions of consumers fall into... relying only on Amazon Reviews. But what most people don't know is that up to 60% of reviews on Amazon were paid for by shady third party companies. 

The Results Are In...

We took all of these factors into account, and after reviewing 89 eye serums, we found the best on the market. 

Top Picks are updated monthly based on testing and analyses:

Top Pick

5 stars

Consumers Survey Recommended

  • Formulated with clinically tested ingredients 
  • Made in the USA
  • Free Shipping
  • Free from parabens, petroleum, harsh sulfates, fragrances, and mineral oil
  • Lightweight, yet powerful formula
  • 30-day money-
    back guarantee

Call Simple Beauty Toll-Free:
(888) 512-3250

#1: Simple Beauty Fine Line Eye Serum 


The Fine Line Eye Serum by Simple Beauty is made with a powerful formula that deeply hydrates, smooths out fine lines, lessens the appearance of dark circles, and helps restore a youthful glow.

It’s formulated with Eyeliss, Matrixyl, aloe vera juice, chamomile flower extract, sodium hyaluronate, and green tea leaf extract that work together to improve elasticity and help encourage collagen production.

Plus, the Fine Line Eye Serum is backed by Simple Beauty’s 30-day, no questions asked money back guarantee.

And after carefully combing through the overwhelmingly positive reviews, the Fine Line Eye Serum by Simple Beauty was the clear choice for our #1 spot.

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5 stars

Call StriVectin Toll-Free:


#2: StriVectin Intensive Eye Concentrate for Wrinkles 

Intensive Eye Concentrate for Wrinkles by StriVectin is made with patented NIA-114™ technology that  brightens the area around your eye, helps reduce puffiness, and helps smooth out fine lines.

It’s lightweight and moisturizing, so it’s suitable to for twice daily wear.

But this eye serum is made with some fragrance and alcohol, which can cause skin irritability.

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5 stars

Call Dr. Gross Toll-Free:

#3: Dr. Gross Ferulic Plus Retinol Triple Correction Eye serum 

Ferulic Plus Retinol Triple Correction Eye Serum by Dr. Dennis Gross comes in at the bottom of the list. Formulated with retinol and willow bark as two of its star ingredients, this serum targets wrinkles, puffiness, and dark circles.

It’s also lightweight, making it ideal for both day and night use.

But this eye serum has received mixed reviews, with some customers saying they didn't see the results they were hoping for. And a few other reviewers said that this product dried out their skin

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P.S. While Simple Beauty has the best eye serum we've found, we would still love to hear about any others you've tried. If you have had a great experience of your own, please send me an email to Beverly@ConsumersSurvey.org with the details.

Beverly Gratson,
Senior Health Editor

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  • 1. Research First we conduct in-house research with a highly qualified editorial team comprised of individuals who specialize in various fields.

  • 2. SurveyWe survey our readers who have tried the product over time in order to learn from their experiences.

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