The Top 5 Eye Serums Of 2025

#1: Tru Alchemy Eye Elixir

Tru Alchemy’s Eye Elixir is made using naturally derived ingredients including, niacinamide, squalane, sodium hyaluronate, caffeine and Activated Vitamin C — a version that's 50x more powerful than traditional Vitamin C. 

Eye Elixir also helps to reduce the appearance of puffy eyes and dark circles with its cooling applicator.

Plus, Tru Alchemy's Eye Elixir gives you the benefits of both an eye serum and an eye cream. Its two-in-one formula applies like a serum, allowing the ingredients to penetrate deeply. As it sets, the elixir transforms into a hydrating cream that locks in moisture.

Tru Alchemy's formula is free of synthetic dyes and fragrances, petroleum, sulfates, and other harsh chemicals. They also offer a 60-day money-back guarantee, no questions asked, which shows us they stand behind their product. 

#2: Drunk Elephant Shaba Complex™ Eye Serum

Drunk Elephant's Shaba Complex™ Eye Serum comes in at 2nd on the list. Formulated with niacinamide, copper peptides, edelweiss stem cells, and black tea ferment as its star ingredients, this serum supports a smoother, younger look around the eyes.

It's also worth pointing out this product contains sodium hydroxide, which isn’t outright bad, however, too much of it can leave skin feeling overly sensitive.

This serum is vegan, cruelty-free, and free of mineral oil, silicones, and fragrance.

However, the Shaba Complex™ Eye Serum has received mixed reviews, with some customers saying they didn't see the results they were hoping for. And a few other reviewers noted that this product dried out their skin. There is also no money-back guarantee.*

#3: Murad Retinol Youth Renewal Eye Serum

We chose Retinol Youth Renewal Eye Serum by Murad as our #3 because the customer reviews are overwhelmingly positive.

Free from parabens, phthalates, and sulfates, this serum is also relatively clean. Although, it does contain fragrance, which is on our list of ingredients to avoid.

It features time-released retinol, which is known to help with fine lines and crow's feet. But note that this ingredient may also cause irritation around the sensitive eye area.

Due to the high price, this serum may not be the best option for those who are on a budget.

And unfortunately, Murad does not offer a money-back guarantee at this time.

#4: Aēsop Parsley Seed Anti-Oxidant Eye Serum

This serum is designed to brighten, smooth the look of fine lines, and help reduce puffiness. It boasts antioxidants such as Vitamin C, as well as lavender, chamomile, carrot, and parsley seed.

However, the feel of an eye serum can be just as important as the ingredients. And not everyone is a fan of this formula's thick, dry texture.

That's why we ranked it #4.

They do offer a guarantee, but not on purchases made November through December. And the refund process is a bit complicated. 

#5: Neutrogena Hydro Boost Hydrating Eye Gel-Cream

Neutrogena Hydro Boost Hydrating Eye Gel-Cream is consistently a fan favorite, so we had to include it in our #5 spot. Customers love that this water gel formula absorbs quickly like a serum, with the moisturizing benefits of a cream. It’s a great affordable option but users report that this eye gel-cream still provides noticeable results. 

Examining Neutrogena’s Eye Gel-Cream's ingredients, we found the product to contain sodium hydroxide, which isn’t outright bad, however, too much of it can leave skin feeling overly sensitive. Some reviewers have even complained that the formula is drying and leaves skin with a burning or stinging feeling. 

It’s also important to note the number of silicones contained in Neutrogena Hydro Boost Hydrating Eye Gel-Cream, with dimethicone listed as the second ingredient in their formulation. With all of these factors in mind, we had to put this in the #5 spot on our list.